Preserved plants are 100% natural plants, our Pixel Reindeer Moss is picked by hand, following strict rules in terms of environment and sustainability across an area of about 15.000 km² (5800 mi²). The lichen is picked in a checkerboard pattern, and only from parts above a specified length in order to allow for the best possible conditions for regrowth. No more than 20% of the amount is picked at a time, and the area is not revisited again for at least 4-5 years. The lichen grows the fastest during the Spring period, and is not collected during the Winter period during which the ground is covered in snow.
Picking lichen requires a governmental permit and approval of landowners, which include forestry companies, municipalities, and private individuals. The collection of lichen maintains employment for rural communities, and is a requirement in some forest areas where overgrowth of the lichen inhibits propagation of plants and animals. The picking of the lichen is subject to a rigorous review (ISO 9001) conducted every 3 years and encompasses all company activities.
The Pixel Reindeer moss are fully recyclable, and yet built to last a lifetime - good news for the environment. Whereas, artificial plants are non-biodegradable.
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